Underarmoour was founded on a straightforward idea: performance apparel should be purposeful, not overcomplicated. We noticed a gap between premium sportswear and honest, accessible pricing — so we decided to close it ourselves. Every piece we design is built to handle real workouts, long commutes, and everything in between, without unnecessary logos or inflated markups.
We run our entire operation out of a modest workspace at 901 Newcastle Drive in Champaign, Illinois. There’s no corporate headquarters elsewhere — this is where we answer emails, inspect shipments, and pack every single order by hand. Being a small, self-contained team lets us stay obsessive about the details: the feel of a seam, the weight of a fabric, the way a fit holds up after repeated wear. When you reach out to customer support, you’re talking to someone who genuinely knows our products and cares about getting things right.
Honesty is the backbone of how we work. We list clear, no-surprise pricing. We ship free because we believe shipping costs should never be a barrier. And we stand behind the quality of what we make — if a shirt doesn’t perform the way you expected, we’ll take it back and make it right, no restocking fees and no hassle.
We also want to address something directly: our name. Underarmoour is an independent brand, and we are not affiliated, associated, authorized, endorsed by, or in any way connected with Under Armour, Inc. Our identity is our own. We built this company from scratch, with our own designs, our own sourcing, and our own story. Any similarity in name is purely coincidental, and we are proud of the distinct path we have taken.
Our customers are athletes in the broadest sense — people who move, push themselves, and want gear that keeps up without making a scene. If that sounds like you, we think you’ll feel at home here.
If you ever want to learn more about our materials, share feedback, or just say hello, write to us at info@underarmoour.it.com or call +1 217-493-8471 during business hours. We read every message and do our best to reply within a day.
Thanks for taking the time to learn our story. We’re glad you’re here.